Tuesday, March 22, 2011

Generic means Cheap

I was watching a business show this morning, she was consulting to a struggling martini bar.  At one point she said something like "Generic means Cheap".  It wasn't until they started doing things that made them stand out from all the other bars that they started making money. 

I thought what a great lesson for photographers. If you are "Generic" is in the same as all the other photographers out there, then you will have to be the cheapest to survive. None of us want that.

Same old lesson, you need to be unique to survive.

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