Wednesday, March 23, 2011

Digital Only Studio?

I have been so frustrated with the slow service of the "pro labs" that I am seriously thinking of going digital only, no prints. On my next eNewsletter I will be asking my clients there thoughts on this.

Tuesday, March 22, 2011

Generic means Cheap

I was watching a business show this morning, she was consulting to a struggling martini bar.  At one point she said something like "Generic means Cheap".  It wasn't until they started doing things that made them stand out from all the other bars that they started making money. 

I thought what a great lesson for photographers. If you are "Generic" is in the same as all the other photographers out there, then you will have to be the cheapest to survive. None of us want that.

Same old lesson, you need to be unique to survive.

Friday, March 18, 2011

Apple Boxes

I've used Apple Boxes for years when I needed to make someone a little taller in a group shot. I have even used one to help me change a light bulb in the studio.

I was watching a DVD and the photographer stands on one to get a higher shooting angle. So simple I thought and on the last half of my last business portrait shoot I stood on an Apple Box and got a few high angle shots.... guess which ones they chose?

Thursday, March 10, 2011

Boring = No Sale

We took Judy out for her birthday last night to a fancy restaurant. The food was perfect, very interesting menu items. Creative and unique.

But when it came to dessert, and we all wanted some, the dessert menu was boring, nothing creative or exiting. Nothing you just had to try.
Although we all wanted dessert, no one ordered any.

Must be a lesson in there somewhere for us photographers.